The Agri-food Hub and Trade Centre

Rooted in Lethbridge

A combination of rich agricultural roots, a unique geographical location within Canada’s Premier Food Corridor and a commitment to its community positions Lethbridge & District Exhibition to share Southern Alberta’s best-kept secret–a unique food story that is ready to be told to the world through one-of-a-kind culinary and event experiences. The unique biodiversity and landscapes that surround Lethbridge allow visitors to enjoy truly unique experiences that connect them directly with the land and people who produce some of the world’s highest volume of agricultural exports.

In March 2021, shovels officially broke ground on the Agri-food Hub and Trade Centre. The $70.6 million-dollar project is one of the largest of its kind in the history of Lethbridge and will serve as a transformational economic driver for Southern Alberta’s agri-food tourism industry. The new facility will double the venue’s existing hosting capacity with 268,000 square feet of rentable space. The expansion development allows the City of Lethbridge to transform its regional, national and international visitor economy by attracting new events and conferences to Canada’s Premier Food Corridor. Once completed, the Agri-food Hub and Trade Centre is expected to re-invest more than $90 million annually into the region’s economy. The expansion will maintain the organization’s traditional roots as an agricultural society while also integrating a business model that offers unique destination experiences.

The new development aligns with the work of the regional partners in Canada’s Premier Food Corridor to attract private investment and includes collaboration with Lethbridge College’s Culinary Arts Program and enhanced incubation opportunities for local producers to scale their businesses in larger markets. More than bricks and mortar, the Agri-food Hub and Trade Centre will become a teaching kitchen for students to hone their skills and showcase regional products–all in the same space where entrepreneurs will also launch their businesses to be experienced by thousands of visitors from across the globe.

 

“Our campus will become the premier destination for agricultural advancement through the development of business sectors which showcase Alberta’s agricultural leaders,” says Mike Warkentin, Chief Executive Officer, Lethbridge & District Exhibition. “The development of economic impact strategies paired with an ecosystem of world-renowned innovators allows our organization to break the mould of a traditional agricultural society to expand outside of its market.”

 

When planners bring delegates to host their event in Lethbridge, they will experience one-of-a-kind Indigenous tourism experiences, expansive views of Henderson Lake, a rich agricultural community with big-city amenities, world-class food producers and growers, some of Canada’s best-growing conditions, four UNESCO World Heritage Sites and iconic mountains that surround them in every direction, including Waterton, Fernie, Banff and Montana.

Website
https://agrifoodhub.ca/

Media Contact:
Mevisha Maistry
Director, Communications, Marketing and Event Development
mevisha.maistry@agrifoodhub.ca